PodWorx, LLC officially launched its company, its website and its new podcast, "Podcasting for Business." PodWorx says not having a podcast for customers can hurt their perception as a leader. The company says it can help businesses plan, produce, publish amd promote a professional podcast

August 4, 2006 – (TopHosts News Brief) – PodWorx, LLC announced the official launch of its company and availability of its website, along with its new podcast, “Podcasting for Business”.

“With the unmatched rise in podcast listenership, all businesses are faced with a tough question,” Scott Whitney, president of PodWorx, LLC, said in a PR Web release. “At what point will the decision not to produce a podcast for their customers, prospects, business partners and various channel associates hurt their perception as a leader in their industry?”

To ensure a repeatable methodology toward the design, development and deployment of a business podcast, PodWorx developed The Four P’s of Podcasting, which are PLAN, PRODUCE, PUBLISH and PROMOTE.

“Essentially, we ensure our clients are delivering their message to an audience that increasingly expects content on their terms, not that of the company,” Whitney continued. “By creating a professionally-produced business podcast that turns the day-to-day efforts of our clients into an ongoing story that gives their listeners and customers a real sense of who they are and what they do, our clients begin to benefit from an unblockable/direct line of communication previously unavailable in any form. In addition, they have now extended their reach to the three places a person normally finds oneself—their home, their car or their office.”

For more visit their website at www.PodWorx.com.