Web Hosting Provider Redesigns Local DC Florist’s Site

Design, marketing and hosting firm, Blue Water Media, redesigned a local, family-run florist’s website, enhancing features, while keeping a down-to-earth feel

April 23, 2007 – (TopHosts News Brief) – Family-run florist and garden center chain, Johnson’s Florists, commissioned Washington, DC based hosting, design firm, Blue Water Media, to help with a redesign of their website.

The plan was to improve site functionality while maintaining a down-to-earth feel to the family-run business. The new design focused on the florist business and on the gardening business to improve site navigation. Another web solution is a flower search based on keywords, minimum price, and maximum price. The new layout offers customers easy accesses to information with a new menu bar and pull-down menu options.

One of the most significant improvements in Johnson’s Florists website is the shopping cart. Customers can now buy online without having to visit one of Johnson’s Florists’ three locations. Online shopping features also allow the customer to pay extra for an upgrade to their bouquet.

For more information, please visit http://www.bluewatermedia.com or http://www.johnsonsflorist.com.