Go Daddy’s “Exposure” Ad Spikes Web Traffic

Successful ad makes Super Bowl Advertising History, boasting record visits to Web hosting provider's Website.

February 5, 2008- (TopHosts News Brief) - During this year’s game, more than one million Super Bowl viewers headed online to see Go Daddy Girl Danica Patrick’s “Exposure” ad. Aired at the beginning of the second-quarter, Go Daddy’s televised ad directed viewers to the Go Daddy Website to catch a glimpse of the long-awaited “Exposure” ad featuring a spoof of the paparazzi and particular female celebrities. You could say that the Go Daddy Website was “busy as a Beaver” on Sunday, long before the dramatic game even ended. It is believed to be one of the largest spikes in Super Bowl advertising history.

“Exposure” had been intended by Go Daddy to be its Super Bowl ad; however, Fox abandoned it, requesting the word “beaver” be removed. Bob Parsons, Go Daddy CEO Founder, insisted he would “make lemonade out of lemons.” With that in mind, “Spot On” was implemented by Go Daddy Productions and approved for broadcast. Viewers were invited to visit GoDaddy.com to check out the rejected commercial, which was, in essence, an ad for an ad. To top it off, “Spot On” yielded a “Viewer Discretion” advisory, a first in Super Bowl advertising history.

“I’ve said it before and I’ll say it again, Danica’s Exposure is probably our funniest ad ever,” exclaimed Parsons in a news release. “It is definitely our most effective ad in terms of immediate results.” Known for his bold marketing initiatives, Parsons posted the ad to his blog, www.BobParsons.com, prior to kick-off and enticed viewers to remark. Despite the varied comments, the commercial’s effectiveness was undeniable in generating online traffic. Furthermore, Parsons affirmed in a press release: “We’re thrilled - think about it, it was one of the greatest Super Bowl games ever played and yet fans still took time to come to our site during the game.”

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