The Planet Introduces New Planet Alpha Brand, exclusively devoted to dedicated Web hosting services.

HOUSTON, July 8, 2008 – The Planet, the global leader in IT hosting, today announced the addition of new advanced services to its dedicated servers hosting portfolio. Under a new moniker – Planet Alpha Dedicated Servers – which is devoted exclusively to the dedicated hosting business, customers can select from an even broader spectrum of both servers and advanced services. From single servers and complex hosting solutions that include private and virtual racks, to a full range of leading-brand servers and even more one-hour Ready To Go servers, Planet Alpha provides the precise combination of power, performance and services that customers require for their businesses.

The new Alpha Advanced Services are designed to supplement the administration and maintenance of customers’ self-managed dedicated servers to create the optimal management plan for their business. With these new choices, customers can lower their operational costs, and add to or improve the security and availability of their hosted environment. Planet Alpha Advanced Services include server monitoring, security and server administration.

“Many hosting providers either force customers to select from sub-optimal services, or they offer very few,” said The Planet’s Vice President of Marketing and Product Management Steve Kahan. “Those choices often fit the hoster’s business model rather than accommodating what their customers actually require. That often means limited IT infrastructure and services, or even contract minimums that force customers to pay for more than they need or want. With Planet Alpha, our customers can choose to manage their infrastructures themselves or take advantage of our new advanced services provided by a team of experts from our Touch Support acquisition. We make it easy for them to get exactly what they want – with or without services – and in a model that perfectly meets the needs of their business and their budget.”

Every Planet Alpha server comes with built-in 24x7x365 call center support with remote hands and eyes in the data centers; full self-service capabilities including operating system (OS) reloads and reboots; automated OS patch distribution; core network security with DDoS mitigation; SAS 70 Type II-compliant data centers and network; and an enterprise-class network with more than 130Gbps capacity.

About Planet Alpha Advanced Services
Customers can purchase individual management modules or any combination to supplement the maintenance and administration of their self-managed servers. The Alpha Advanced Services lower operational costs, and improve security and availability.

Alpha Server Monitoring: Provides 24x7x365 server and service monitoring of up to 15 services, including rapid reactive response with customized escalation procedures. With customized remediation, if a server should go down, this advanced service ensures someone is waiting and ready to get the server back online immediately. Customers receive both weekly and monthly uptime reporting. During the introductory period, pricing for Alpha Security Monitoring is reduced by 50 percent, so customers will pay just $12.50 per server for the first month.