Dedicated Web hosting client scales up due to rapid growth.

HOUSTON, Aug. 18, 2008 – The Planet, the global leader in IT hosting , today announced that Brazil’s Atitude Digital Media (www.atitude.com.br ) has selected the company’s managed hosting services to run its mission-critical IT infrastructure. Based in Sao Paulo, the 20-year-old company provides Webcasting services to some of the world’s largest companies, including Pfizer, Schering-Plough, AstraZeneca, Novartis and Avon, as well as a number of medical societies.

In the past four years, the company has conducted more than 700 Webcasts with thousands of hours of live content to thousands of people in more than a dozen countries. A customer of The Planet since 2005, Atitude previously used dedicated hosting services for managing the company’s complex infrastructure.

“In our business, our Webcasts are live, with several hundred people online for each event,” said Chief Technology Officer Helder Conde. “Nothing can go wrong with the level of clients we serve. Our reputation is earned every time we conduct a Webcast, so uptime, stability and security are critical to us.

“We’ve grown rapidly, and we were looking for a company that provides all the services and technical expertise of Planet Northstar ,” he continued. “Their Anticipation Advantage methodology helped determine exactly what we needed to create a top-notch infrastructure that could scale with our growth, and at a budget that was workable for us. We expanded our footprint to include additional servers, load balancers, firewalls, SAN storage, managed backup and database management. At Atitude, our core values include being responsive, trustworthy and committed to our customers, and I’m impressed our dedicated account team shares these values.”

“Our development of the Anticipation Advantage enables customers to thoroughly plan their IT infrastructure beyond their needs just today,” said Steve Kahan, vice president of marketing and product management with The Planet. “The methodology also provides key process indicators about when they need to begin scaling, which eliminates the worry and frustration many organizations experience in the face of rapid growth. Equally as important, the account team of highly skilled and seasoned experts is always available to customers so they have the confidence that a knowledgeable partner who knows their business is always available to help.”

Atitude Digital Media Snapshot

In its 20-year history, Atitude has kept a keen eye on emerging market trends. The company was originally known for creating high-quality, computer-generated slides and transparencies for corporate presentations, as well as multimedia productions. Today, it is Brazil’s leading provider of Webcasting services, hosting on average more than one each day from three studios in its Sao Paulo offices.

“In the last four years, the Internet has emerged as the best platform for communications, and our client base has moved rapidly for both internal and external audiences,” notes Conde. “Our clients require extensive training both for sales representatives and physicians, and they’ve found Atitude as the perfect solution to meet these needs.”

The company manages the entire event for clients. They work directly with presenters to host the event, sending notification and reminder e-mails to participants, generating reports on results, providing on-demand access afterwards, as well as maintaining extensive databases for each company. According to Conde, the presentations continue to add value for the companies since each one is typically viewed by at least four times the number of live Webcast participants.