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READING, England, January 27 /PRNewswire/ - DediPower is revolutionising the way The BRIT Awards engages with today’s digital audience by boosting the interactive capability of its newly revamped BRIT’s website, http://www/brits.co.uk - opening the doors to online-voting and full multi-media streaming. As official managed hosting partners, DediPower is providing the fast, high performance data processing and storage facilities required to cope with the site’s extreme visitor numbers and high-quality, video-based content.
Celebrating its 30th anniversary, The BRIT Awards 2010 with MasterCard is shaping up to be one of the most dynamic shows yet. Robbie Williams is already confirmed as recipient of the Outstanding Contribution to Music Award and is expected to bring a stunning climax closing the show at Earls Court on Tuesday 16 February. As the excitement builds, the newly revamped BRIT’s website, for the first time, unlocks the BRIT Awards footage archive - 30 years of photos, footage and performances.
DediPower designed the hosting solution to be able to cope with the varying real-time traffic demands of The BRITs website, which can peak into the millions when the live event is broadcast.
Ged Doherty, Chairman of The BRITs committee comments “For the 30th BRIT’s show we’re planning a landmark event; that truly celebrates the occasion and marks it as Europe’s premier music show, and one of the biggest media events of the year. As the official home of everything you ever need to know, see or hear about the BRITs, we wanted the site, in its anniversary year, to reflect the same digital excellence that prevails within music industry today. Thanks to DediPower’s hosting platform, we now have the bandwidth and capacity to use the site as a 24/7 voting and viewing channel for our international audience; while also unlocking our media vaults and making 30 years of outstanding content available online.”
Craig Martin, CEO DediPower Managed Hosting states, “We are delighted to be involved with the BRITs - not just because of its high profile leadership role in the British Music Industry, which is a key content driver for many of our web clients; but also for its work with the BRIT Trust charity which, through the event, has raised more than GBP11.2 million supporting young people in music and education. Having recently established our own award scheme aimed at young web-based enterpreuneurs, (http://www.DediPowerDigitalAwards.com), DediPower is passionate about nurturing young talent. By making voting more convenient and content more available, we hope the new website contributes to the success of The BRIT Awards’ experience, making this one of the best years ever for all those involved.”
The website was designed and built using Drupal by Deeson eMedia who confirmed that DediPower was the best hosting partner available. Tim Deeson, Director, Deeson eMedia states, “Once a site goes live, support and maintenance is vital - particularly for high-profile sites such as The BRIT Awards. As one of our own preferred partners, we knew that DediPower offered superior server technology and proven expertise backed by the highest levels of support available. Its involvement ensures that the site will run 24/7; with the capacity to support high volumes without any reduction in performance or speed.”
The BRIT Awards 2010 with MasterCard Earls Court Arena, Tuesday 16 February 2010. Televised LIVE, on ITV1.
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