Every business faces the same fundamental task, how to communicate effectively with clients and potential buyers. When email first took off, everyone who was using email as a part of their web hosting plan saw an opportunity to email the masses about their products or services. Unfortunately for every company sending legitimate mail to potential clients who wanted the information, there were thousands of spam messages being sent, that the recipient did not want to receive.
As a result web hosts had to start being very careful about what mail they allowed to be sent from their email infrastructure, as most web hosting email offerings use shared IP addresses, and as such one client getting put on a blacklist does not just impact their ability to send mail, but multiple clients. Needless to say, that is not something any hosting provider wants to have to explain to their impacted customers.
This is where CakeMail comes in. With CakeMail you can make visually stunning email campaigns, track key analytics, and the mail is sent through their servers, so the risk of your email activities impacting other users is mitigated.
CakeMail knows that not everyone who needs to design an effective marketing campaign is in fact a designer. With that in mind they include tons of features to make the process of designing your sales emails as easy as possible. You can use their formatting tools to manage your email design and text, choose one of their free templates, or use their Step-By-Step Wizard to ensure that you cover every step needed to make a successful email campaign.
Once you have made a campaign and been using the service to contact your customers, you may decide that you want to try new things to see if you can make your email campaigns even more successful. One of CakeMail’s advanced features is their A/B splits tests, which lets you use a small number of your mailing list to sample different variations of your campaign. Once the results are in, you can then easily use the campaign configuration that performed best on the rest of your mailing list, optimizing your efforts.
If you are in need of an email marketing tool that takes all the headaches away, and will make you more efficient instead, look no further than CakeMail. For more information on their products and services, please visit their website at http://www.cakemail.com.
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