Search Engine Strategies is always a must attend to gain insights and pick up new techniques in the Internet marketing realm. That’s a given. But there are a few “lighter” things worth pointing out from the 2008 Toronto sessions on June 17th & 18th:
1. Fredrick Marckini's keynote had all the right ingredients sprinkled in: fun, silliness, and a well-constructed factual account of where search marketing is heading. Kudos.
2. Seth Godin's Book Meatball Sundae (2007) was in the loot bag...free!
3. Mederators who aren't scared or overly paranoid about to poke fun or state an opinion. So Kevin Ryan said that some bloggers should get out of their parent's basement and get some real life experience before posting things they know little about...yeah that makes sense. I get that he wasn't speaking about all bloggers, others didn't.
4.Thinking about the well-being of the attendees right up to the music that was being piped in during the breaks. Good call to dump the repetitive Green Day tracks (they were fine the first two times) and inject some feel-good happy reggae a la Eddy Grant. FYI: In April 2008 Eddy announced his first UK tour in more than 20 years.
5. Attendees speaking up when the panelists weren't delivering on the topics--you've got to get your money's worth, folks.
Again it was a solid program by SES (http://www.searchenginestrategies.com) and we look forward to 2009's conference.
Is Go Daddy Saying Go Big or Go Home?
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