HostingCon 2008. Chitown was hot, super-sticky and full of exciting, riveting and spirited discussions on Web hosting-even hosting related components.
The Marketing track on Monday morning showed that even the hosters want to jump in to social media big time. Why not…”it’s sexy, hot and exciting,” according to Brett Tabke, moderator of the session on Monday morning.
Tabke noted that even in conferences featuring the search engine thought leaders (MSN, Yahoo, Google, Ask.com), that social media segments were far better attended because of marketing interest at the moment.
Hartland Ross, eBridge President, cautioned hosting companies about the time component required to achieve ROI, noting that it entails constant effort on a regular basis. Ben Fisher, VP of TechPad Agency, took a similar stance but advocated use of word of mouth among customers that were pleased with your product or service offering as a cost-effective basis to pursue this strategy. That makes sense because your raving fans will tell their friends on blogs or forums or whatever social media they choose.
Amy Armitage, Business Development Director of Lunar Pages , said that hosts should try contests on blogs or forums. Her company has enjoyed success on similar contests, noting that if downloadable components are included it could spell some traffic bonanaza.
The mere fact that this was one of the better attended sessions, shows that the marketing task is still one of the most difficult on the Web host's plate. Tabke showed that keyword wise that Web hosting and hosting services were among the touhgest sectors to compete in after Legal, Pharma, Gambling and B2B Marketing.
Is Go Daddy Saying Go Big or Go Home?
Email
Print
Comments
There are currently no comments posted for this article.