Businesses should always strive to enhance customer experience. It’s the way to drive conversions online and hopefully make more money. I’m always curious to find out what companies are doing differently to achieve this. Luckily, there are surveys conducted regularly to help gather the information.
Enter the Adobe Scene7 2009 Survey: Online Customer Experience -The Next Generation.
After going through the 39 page report, it was noted that approximately 32 percent of respondents (worldwide) plan to add blogs and user ratings in 2009. Here's the the excerpted list of the top planned features for 2009:
* Blogs: 32%
* User ratings, rankings, comments: 31%
* RSS: 26%
* Syndicating content to social site: 23%
* User-generated visual content: 22%
* Desktop widgets: 21%
* Live chat/Instant Messaging: 20%
* User-generated ratings/contests: 20%
Visit your Web host of choice and you'll notice that they are well on their way on these features, which means, improving on them should be the goal for 2009.
One thing that did catch my eye was that 360 degree spin (the Adobe product not the damage control shenanigans) is a feature planned for deployment by nearly 30 percent of the companies surveyed. This feature is great for checking out cars, cell phones and hotel rooms. What about for servers and control panels? I havent seen it yet but Web hosts catch on pretty fast, don't they?
Texas Tirade on Vista
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