I know this thread is old, but it caught my eye and I had to add my 2 cents to it…
Speaking in terms of conversion, it doesn’t really matter if your copy is long or short. What matters is what you say in your copy and how you say it. People will read long copy if you give them a reason. Likewise, short copy is useless if someone doesn’t see what they’re looking for.
Newsguy, if your longer copy works better, is it because it does a better job at convincing your readers that they need your product? Can you say it in fewer words?
ZipServers, I agree with you -- but short copy that is to the point with clear, benefit-driven statements will work in any industry.
There are some instances where it’s good to break the conventions and do something different. Yet people read web copy differently than printed copy – you don’t have a lot of time to grab their attention and hold before they click away!
