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Old 04-22-2008, 10:09 AM   #5
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Join Date: Jan 2008
Location: Las Vegas, NV USA
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Default Re: Keywords are dead. Try keywrod phrases

Hey Warrior, that's a great question, but keyword density isn't all that it's cracked up to be - and there are a number of reasons why:

-> Google's search algorithm does not place more weight on a word just because it's used more
-> people who opt to insert the same keyword over and over again will probably make their sites read better for search engines than people
-> in order to repeat many of the same words, it is likely that the content will have to be rearranged in a way that what could have been a keyword "phrase" is now just a keyword (i.e. the preceding text won't be a relevant search term someone would type in a search box.

Those examples you looked at really are meaningless to us because there are so many other factors that must be considered:
- how long have they been around
- how many relative links point to them
- which is using keyword phrases better
- who's using a better combo of links, bold text, and <h> tags
- who's web address is better optimized

Remember, I'm stressing keyword phrases - that's where it's at.
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