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newsguy · 11-19-2004, 08:29 AM

I am a believer in long sales copy. The long sales copy I've used on my site has worked much better at converting visitors than the short sales copy. But then I have a higher ticket sales item ($99).

I'm starting to see, though, sales copy that goes beyond the description "long"--ENORMOUS would be a better world, or NEVER-ENDING.

Honestly, I -never- read all of that copy and almost always get bored and leave the site.

Does this super-ultra-long copy work for anybody?

11-19-2004, 08:29 AM	#1
newsguy Junior Hoster Join Date: Nov 2004 Posts: 12	Long sales copy versus short sales copy. I am a believer in long sales copy. The long sales copy I've used on my site has worked much better at converting visitors than the short sales copy. But then I have a higher ticket sales item ($99). I'm starting to see, though, sales copy that goes beyond the description "long"--ENORMOUS would be a better world, or NEVER-ENDING. Honestly, I -never- read all of that copy and almost always get bored and leave the site. Does this super-ultra-long copy work for anybody? __________________ ---