The Latest round of MORON MARKETING - Ci-host
When will the madness end? Are these guys for real - seriously this is not geurilla marketing - i'd call it monkey marketing maybe. The good thing about his marketing efforts (Faulkner) is that atleast he always follows up with a press release and some totally contradictory comment. Their latest marketing initiative centers around the recent and unparalleled suspensions levied in the NBA against members of the Pacers and the Pistons for players jumping into the stands and beating up paying fans.
The Texas-based host announced on Monday that it will pay $10,000 to the first person - any player or fan captured in television news coverage - to tattoo the company's logo on their fist.
Here are cihosts comments - "We do not condone or support this type of behavior under any circumstances," says Christopher Faulkner, CEO of C I Host. "But chances are these people will be on camera again - at one point or another - so let's see if they want to launch a marketing career. Of course, they will have to prove they were in the fray."
What is everybody's thoughts?
Last edited by tresfun : 11-24-2004 at 11:50 AM.
|