We've officially announced our new "
we get IT" campaign at
PEER 1 through this press release today.
Humor and real-life stories of "
We get IT" campaign appeal directly to web issues faced by business and tech communities.
"This campaign reflects the heart of
PEER 1 and gets beyond the basics of products and services to tell the stories of the people that interact and make decisions about technology on a daily basis," said
Rajan Sodhi, vice president of marketing at
PEER 1 . "We are talking about the complexities of web sites and online network technology in a down-to-earth, relevant and fun way that everyone can identify with."
So far,
PEER 1 has launched three video's that have recently been made available to the public -
PlentyofFish.com (no.1 free online dating site),
Vonage (leading broadband telephone provider) and
Blast Radius (interactive design agency for fortune 500's).
PEER 1 's belief is to make the customer the star, which allows
PEER 1 to keep the campaign as fresh as the individuals we profile.
Check out the
PEER 1 Press Release that went out today.