Hello mechanix9. First I'd like to say the site is well done. You obviously know your stuff.
Some thoughts:
1. I personally think you should consider getting rid of the pop-up bar at the bottom of the page. It's really useless and will probably annoy site visitors more than do any good.
2. The best word in advertising is probably FREE. I see you offer free shipping. I think you should display that more premeditatedly. Let your site visitors associate Free with your website.
3. You may want to consider adding a few more keywords to your meta tag (princess cut, etc.). Also, maybe give your pages a little better title name?
Just some suggestions, though. I think the site is very nice.
I wrote an article on how people read Web pages and how you might want to design your website around those behaviors. If you care to read it, it's at:
http://www.eventurebiz.com/relaxcafe...blog/index.htm
Take care,