Google Ads or Cost-effective publicity?

[maximforest]

Google and other search engines put a lot of importance on online media reports. If a website was featured in CNN.com, WSJ.com or other major online publications, it will rank much higher than the sites which have hundreds of link-farm-generated links. Does anybody know of a good list of PR firms specializing in online publicity? Publicity Guaranteed (PublicityGuaranteed.com) looks like an attractive option, as they only charge for the results, without any retainers or hourly rates; however they don’t do online-only publicity. AllPublicits.com seems to be the most comprehensive database of publicists and I posted there my RFP for publicists to bid on, but all resulting bids included traditional media. If I had a larger budget, I wouldn’t mind good coverage in traditional media, but I only seek publicity for my SEO campaign, so I need online publicity only

[Oracle]

Of course it will rank much higher. PR for google is like water for us, it's far beyond essential. After content and as good SEO work, PR is essential if you want to rank high on google.

[bandict]

LOL..."PR for google is like water for us" I like it