Re: What is the ratio of conversion on Google Adwords?
Google Adwords can end up costing a lot of money some times with really bad conversion ratios depending on what you are selling. The click fraud and people just clicking the ads to signup without even entering valid information is the worst problem because following up on potential leads is difficult. The trend also seems to run better sometimes where they are work the money, however, many times the cost is just not worth what you gain in return.
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