Google AdWords are keyword-driven ads

[ajaybali]

Google AdWords are keyword-driven ads that show up along the right-hand side of a Google search page under the rubric “sponsored links.” People who search for terms related to those you select — say, “widgets for sale” — will see your ad alongside the results of their search. How high up your ad appears on the list of sponsored links will depend, in part, on how much you’re willing to spend on your campaign. The more you spend and the more relevant your ad, the higher it will rank. Because AdWords is a pay-per-click service, you pay Google only when someone clicks on your ad.

[Johnnie]

keywords are important

[conroyward]

You are right that Keywords is main strategy through which We can get visitors. So We have to chose such keyword which indicate our product very well. It should be also catchy.