Use strong words in your ads
strong verbs link directly
to the five senses--touch, sight, smell, sound, and
taste--and to familiar emotions. They are short and
personal: "run," "fight," "love," "say."
Weak verbs seem abstract and impersonal. They tend to
be long words: "employ," "postpone," "construct."
Here’s a comparison of weak and strong verbs:
Weak verbs
Inform
Reduce
Indicate
Modify
Endeavor
Desire
Strong Verbs
tell, say
cut
show
change
try
want
Next time you visit the grocery store look at some of the
headlines of popular magazines ie Cosmopolitan Magazine.
They spend millions of dollars researching words which will
attract readers. By using strong verbs in your ads your
visitor will be more inclined to take action.
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