New Google certification -- Google Advertising Professionals.

[newsguy]

Hey guys,

For my first post I wanted to get everybody's opinion on Google's new certification, "Google Advertising Professional". Do you think this has any real benefit? I'm not so sure.

Here's the URL to Google's new page on it:

https://adwords.google.com/select/ProfessionalWelcome

Your thoughts are welcome!

[administrator]

Originally Posted by newsguy

Hey guys,

For my first post I wanted to get everybody's opinion on Google's new certification, "Google Advertising Professional". Do you think this has any real benefit? I'm not so sure.

Here's the URL to Google's new page on it:

https://adwords.google.com/select/ProfessionalWelcome

Your thoughts are welcome!

Looks very interesting.
Thanks for the post

[Barnabas]

Back in March, Google launched a new AdWords reporting feature called AdWords Search Funnel. This long awaited reporting feature provides valuable insights into search user behavior with respect to conversions attributed to paid search campaigns, ad groups and keywords. If you use all of these reports, that's great, but I'm guessing you already have a tough time keeping up with the standard AdWords interface and changing quality scores. So instead of going through all the reports, I'm going to focus on three absolutely essential reports you should be scrutinizing: assisted conversions, top paths, and time lag reports....