The Best People To Market To
The short answer is who, not how many.
As a business owner/marketer, you should be focusing your attention on the people with influence over others - but they need to be the curious influencers. The ones who will talk about your product to a wide range of people.
Of course don't alienate the masses. If they buy, great. But how likely is Joe next door going to tell dozens or hundreds of people about your product?
Who is your target market?
Who has influence over these people and will tell them about your product or service?
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John
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