Publicity: a good option

[maximforest]

I run a small company and the recession makes me re-examine my advertising budget. I ran across claims that publicity may be much more cost effective than advertising, but found no formal studies on it. I always thought PR was too expensive for small businesses but in doing my research I posted my project on AllPublicists.com (it’s a free service), and got many low-cost offers from publicists. One firm for example, called Publicity Guaranteed (PublicityGuaranteed.com) doesn’t charge anything unless they deliver results. However, most companies still put much more reliance on advertising than on PR. Is it because pay-for-results-only publicity such a new option or am I missing something? Are there any studies on the subject?

[Oracle]

In my opinion your page rank can actually increase as you drive more traffic to your site and consequently, you get more and more visits.

The problem comes when some advertisement companies charge per unique hits or per quality. That's when High Traffic and High PR come into the equation.

[Oracle]

Originally Posted by mattbarthorpe

I would suggest you not to slash down your budget for advertisements, instead put more efforts on the SEO part for your website to increase the ranking in search engines. Try to increase your presence over the internet. Concentrate on optimizing the keywords in your website. Try to add fresh and unique content on a regular basis.

Let us know if you need any help, we(forum mates) would be glad help you out.

Exactly, SEO is the first thing you have to worry about before you even think about putting advertisement on your page. Try driving some traffic to your site first!

Kind Regards!