E-mail marketing
E-mail marketing (on the Internet) is popular with companies for several reasons:
* An exact return on investment can be tracked ("track to basket") and has proven to be high when done properly. E-mail marketing is often reported as second only to search marketing as the most effective online marketing tactic.
* Advertisers can reach substantial numbers of e-mail subscribers who have opted in (i.e., consented) to receive e-mail communications on subjects of interest to them.
* Over half of Internet users check or send e-mail on a typical day.
* E-mail is popular with digital marketers, rising an estimated 15% in 2009 to £292m in the UK.
* E-mail allows marketers to reach out to consumers with personalized, relevant, dynamic messages.
* Transactional e-mails allow businesses to respond automatically to important consumer events like purchases or shop-cart abandonment.
The bulk email software should produce a number of valuable reports that will provide statistics pertaining to unsubscribers.
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