SEO - SEARCH ENGINE OPTIMIZATION
The term Search Engine Optimization also known as SEO refers to optimizing the web pages as per the algorithms of the search engine used to rank web pages. Search Engine Optimization (SEO) is a process of improving the volume and quality of traffic of a website on search engines via organic or natural search results.
The
Elements of SEO are definitely backlinks, after that... its kind of a three way tie: title, meta tags, and content.
There are two TYPES of SEO such as On Page Optimization and Off Page Optimization.
ON PAGE OPTIMIZATION :
Include your main keyword in Title tag (most important)
Include your keyword in meta keyword tag (your choice)
Include your keyword in meta description (very important)
keep keyword density of around 2.5 to 3% throughout the body content.
Use keyword in alt attribute ( make sure your images describe your keyword which you are using in alt attribute)
Insert your Main title In H1 tag and also include your main keyword in this title.
In body content..if possible start your paragraph with your main keyword.....thenyou must use your keywords once in the middle of the body content and once at the end of the paragraph
Bold your keyword at least once..
Factors of On-Page Optimization:
meta tags
title tags
alt attributes
h1/h2 tags
keywords
description
OFF PAGE OPTIMIZATION :
Off-page optimization are strategies for search engine optimization that are done off the pages of a website to maximize its performance in the search engines for target keywords related to the page content. Examples of off-page optimization include linking, and placing keywords within link anchor text. Methods of obtaining links can also be considered off-page optimization. These include:
* Press releases
* Article distribution
* Social networking via sites like Digg and Slashdot
* Link campaigns, such as asking complementary businesses to provide links
* Directory listings
* Link exchanges
* Three-way linking
* One-way linking
* Blogging
* Forum posting
* Multiway linking
* Internet Marketing
The
Goal of SEO is to obtain targeted traffic to your site.
The
Benefits of SEO are as under:
1.Promoting better brand visibility in the global internet marketplace.
2.Guaranteeing long term search engine positioning, highly interactive websites, cost-effective rates, and a high Return of Investment (ROI)
3. Enabling higher sales.
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SEO Company