E-Mail Marketing

[dawn]

What is E-Mail Marketing and how does it work?

[cavinsmither]

Email marketing is, as the name suggests, the use of email in marketing communications.
Email marketing is so popular because:

* sending email is much cheaper than most other forms of communication
* email lets you deliver your message to the people (unlike a website, where the people have to come to your message)
* email marketing has proven very successful for those who do it right

[chris34]

Hi guys


E-mail marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fundraising messages to an audience. In its broadest sense, every e-mail sent to a potential or current customer could be considered e-mail marketing. However, the term is usually used to refer to:
* sending e-mails with the purpose of enhancing the relationship of a merchant with its current or previous customers and to encourage customer loyalty and repeat business,
* sending e-mails with the purpose of acquiring new customers or convincing current customers to purchase something immediately,
* adding advertisements to e-mails sent by other companies to their customers, and
* sending e-mails over the Internet, as e-mail did and does exist outside the Internet (e.g., network e-mail and FIDO).


Thanks

[JosephWright12]

E-mail marketing is a good way of promoting your online business.

[DavJohnson]

Yes, E-mail marketing is the best way to promote your website, product or services. E-mail marketing helps to promote your own products or affiliated products. E-mail marketing has been found successful for most of the people, and it will be successful for you, unless it has been utilized properly.

[Benji Noll]

Although email marketing has become a very popular tool to advertise products and services, some companies still hesitate to use it, as they are not informed about the benefits email marketing can bring. To help them with their decision here is a list with the main benefits direct emailing can have on a business:

It is cost-efficient.
Email campaigns are considered to be one of the most cost-efficient forms of advertising. Direct emailing is much cheaper than advertising with mass media. There are no printing or postage expenses typically associated with traditional direct mailing. It requires investments into an email marketing software if you intend to send emailing campaigns by yourself, or into an email marketing service provider that will do the sending for you.

Global reach
Another advantage of email marketing over advertising with mass media is that it is not limited to any specific region: you can reach anyone in the world who has internet access in just a few minutes.

It is immediate.
After an email is opened, it doesn't take long for your audience to take immediate action. It takes your customers only a few clicks to complete a purchase, while other media require people to send a letter, make a phone call or go to a shop. This is why conversion rates are better with email marketing.

It allows targeting the audience.
Unlike mass media, email marketing allows you to narrow your audience to people that are most likely to become your customers. You can target your emailing campaigns according to a variety of demographic characteristics.

It allows keeping in touch with prospects.
If you send periodic emails, people who are interested in your products or services but aren't ready to buy right away are more likely to remember you when they become ready to buy. Your prospects are able to create an inbox and archive your emails for future reference.

Personalization
Email enables you to personalize your messages and greet every person you're sending the email to. You should only collect the names of your prospects and your email campaign software will automatically replace the field name with a real recipient's name.

It supports segmentation.
Costumer list segmentation allows sending very focused email campaigns. The results of the emailing campaigns depend on how relevant the campaign is to the recipients.

Measurable results
Email marketing makes it possible to determine how effective your campaign has been, as services report the number of sent emails, opened emails, who opened, who clicked and which links they clicked on. These data can help you improve your approach and your business.

Forward option
With email campaigns your audience can be extended due to the forward option. ESPs provide a trackable forward link that you can include in your emails so you can track who is forwarding your emails.

Cross-selling and up-selling
With email marketing you can inform your customers about other products or services they might be interested in. With a good strategy email campaign can be a great way to reduce costs, deepen customer relationships and increase sales.

[don19]

Originally Posted by JosephWright12

E-mail marketing is a good way of promoting your online business.

Yes, and cheap

[MikeAlex]

Which one is the best way of Email marketing?

Email marketing by Tools (sofware)
Email Marketing Manually.........?

[dvdv882]

What is E-Mail Marketing and how does it work?

E-mail Marketing is a must-have for building your business.It has wide spread usage, It's affordable and effective,It is immediate, Measurable, Adjustable.

Email marketing is the process of selling items, products and services through the use of an email message. It is very similar to direct mail marketing, which does precisely the same thing, except it uses the postal system to deliver the message and the message is printed on paper. In email marketing, a company creates an advertisement that can be in the form of a letter or graphic picture with text and then sends this message to a number of recipients.

[Jerin]

Email Marketing is using email to distribute your marketing messages.