Some of the key components of Internet marketing are:
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# OnSite SEO – Search Engine Optimization — A technique or rather group of strategic methods used by Internet marketers or webmasters to enhance search results in favor of given sites. Onsite SEO ensures that content on websites is optimized in terms of the related keywords so a top slot in result pages on search engines like Google and Yahoo is more likely.
# Pay-Per-Click Marketing — So called because the advertisers' costs are based on the amount of clicks their online advertisements receive. Fees vary and are often dependent on the popularity of subject matter, related keywords, and performance of the campaigns. Pay-Per-Click Marketing is exemplified by Google AdWords, Yahoo Search Marketing, and other services in a similar vein.
# Social Media Marketing — Social media marketing involves online activity within networking communities that engenders exposure, opportunities and ultimately business transactions. Think Facebook and YouTube, social media platforms that most of us have heard of, and you'll get the idea. Specifically for businesses there are sites like LinkedIn and many others. All operate on a similar basis and with a similar objective; that of creating interlinked communities and valuable connections with others on a global scale.
# Email Marketing — Email marketing is an effective way to distribute information or solicit responses from clients. Opt-in newsletters and mass mail shots come into this category, where people are actively encouraged to take action to subscribe and engage proactively.
# Link Building — The art, and it is seen by some to be an art, of creating inbound links to a site from other sites. Important aspects here are to focus on the generation of a healthy range of sites, both old and new, and from good online neighborhoods.
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