Re: Is it necessary to have a custom 404 page?
Many webmasters are there who don't know how useful the 404 pages are. It helps in crawling your site in a quick way. 404 is an inactive page, in that page you can specify what your site is about and give them timely information on their site. When you mention the main keyword or brand, it would be good to use bold font, this will help search engine bots to crawl better.
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