Re: What is SEO?
SEO (Search Engine Optimization) techniques can either be organic or paid. Paid (PPC) can be useful in identifying the keywords you should target for your SEO campaign, however, many small companies cannot afford these types of PPC campaigns.
Organic SEO involves optimizing on-site SEO by first identifying your target keywords and long-tail keywords. A long-tail keyword phrase is the best technique for small businesses because there is usually less competition for these keywords, and it is rare for someone to enter just one word into a search engine search bar.
Examples of long-tail keywords are: "Organic butter from Lancaster PA", or "Organic Pick your own berry farms in PA", whereas regular keywords are "Organic butter", "butter", "Berries".
You will want to target low to medium competition keywords with medium to high search volume. You can also try GEO-SEO which is using your geographic location to target customers, which might be useful for a small store trying to attract local customers.
Here is what you should target for SEO:
-Use your keywords that are relevant to each pages content in your title tags, <h1>tags, and meta-description tags.
-Make sure to use alt="" attribute in your image html (search engine spiders can't see your images, so help yourself by helping them and use the alt="" attribute.
-The higher your content is on the page (above the fold), the more value it will impart.
-Link to other pages (deep pages) within your own website.
-Link to others in your industry (relevant)
-Make sure you have a call to action on any pages that you would want to place "contact us at".
This is your big neon sign that screams "Get Yours Here!"
Off-site SEO involves building back-links to your website from other sites that have high authority, are popular, are a valuable resource in their industry (your industry).
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