Improving Conversions for B2B Sites

[webguru11]

As you’ve noticed, general converting principles do not apply for B2B sites. Here are a few tips.

Implement Clean, Clear Landing Pages – Avoid the usual fluff and stuff you use for consumers. Boring designs and contents often work quite well for business purposes.

Focus On Visitor Benefits – Buyers want to know “what’s in it for me”. And only after that how great your company is.

Offer Choices – Visitors differ, so do their needs and wants. Acknoeldge that and offer choices. Let them decide what they want.

Ensure Promises are Accurate - Make sure your website engagement process is straightforward and simple. Ensure “promises” are accurate and consistent.

Create Demand & Urgency - Website visitors’ attention span is fleeting. Because of this, business marketers must present compelling, actionable information and offers should instill a sense of urgency.