An anonymous reader writes "C|Net is reporting on some trouble Google is having integrating DoubleClick into their family of products. External problems, like antitrust allegations and privacy concerns, are bad enough. The worst problems might come from within, though, as a division within DoubleClick was essentially created to game the very systems the Google search engine is founded on. '"Google is treading in dangerous waters right now," writes Ross Dunn of WebProNews.com. Google's search results "are supposed to be unbiased and highly relevant," but with Performics, "Google is put into the conflicted position of trying to generate profits by providing result-oriented organic ranking services for its own unbiased organic search results." The worry, in other words, is that Google's search results could be compromised by operating a division with an interest in skewing those results in favor of clients.' The article goes on to say how this Performics division is likely to be sold off to make sure everything stays above board."
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Google's Stomach Pangs - Adjusting to DoubleClick
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