NewsCloud writes "The Hearst Corporation plans to use the Seattle Post-Intelligencer to test market LG Philipps' recently announced flexible color E-Paper. 'The electronic P-I will carry real-time news, same as the Internet, not yesterday's news like traditional papers. Readers will turn the e-paper's pages by touching the flexible screen. And when those readers head off to work, they will roll up the electronic P-I and stuff it in their pocket, purse, or briefcase.' The announcement comes amidst the recent settlement of bitter co-operating disputes between Seattle's two newspapers and Bill Gates' recent comments on the shifting of the advertising market away from traditional media. '[Seattle] is a great market for trying this out, says Ken Bronfin of Hearst Interactive. The city has a large computer-literate population, a built-in test bed for Hearst in the P-I, and competition from The Seattle Times, which would provide a daily comparison for reader acceptance of an electronic P-I. Hearst bought a piece of E Ink, a Cambridge, Mass.-based company that was spun off from MIT's Media Lab about 10 years ago.' Now if they can make this thing transform into an umbrella."
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Hearst's Seattle PI to Test Market E-Paper
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