amigoro writes "Here's an interesting experiment: Copy Google results pages from four different e-commerce queries. Tell 32 test subjects who are going to evaluate the results that the results were from four different search engines: Google, MSN Live Search, Yahoo! and an in-house engine created for the study. Then see which once they rate as the best. As it turns out Google and Yahoo! win hands down, proving that even on the Internet it's all about branding."
Read more of this story at Slashdot.
Link To Original Article
People Trust Yahoo! and Google For the Brands
Linear Mode
