vipermac writes "Most the times I have a problem with a Web page loading slow or freezing temporarily, I look down at the status bar and see that it's waiting on an ad server, Google ****ytics, or the like. It seems to me that on popular Web sites the bottleneck is overwhelmingly on the ad servers now and not on the servers of the site itself. In my opinion we need a better model for serving ads — or else these services need to add more servers/bandwidth. Are there any studies on the delay that 3rd-party ad servers are introducing, or any new models that are being introduced to serve ads?"
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How Much Are Ad Servers Slowing the Web?
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