Carl Bialik from WSJ writes "Some record labels hire outside companies to plant fake files on peer-to-peer sites. Now, labels are turning these decoy files into vehicles for marketing to music pirates by inserting promotional material into the files, such as an eight-minute clip from a Jay-Z concert, the Wall Street Journal reports." From the article: "'The concept here is making the peer-to-peer networks work for us,' says Jay-Z's attorney, Michael Guido. 'While peer-to-peer users are stealing the intellectual property, they are also the active music audience,' and 'this technology allows us to market back to them.'"
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Decoy Files on P2P Sites Become Ad Vehicles
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